A new luxury dog wear business owner Tatyana was looking for a brand with the same sense of class and sophistication as high end fashion brands, but with a little extra interest and warmth, something to appeal to dog lovers. I incorporated her rescued Cuban street dog Danny, as his story is so representative of how a human’s love can change a dog’s life, which Tatyana wanted to convey as a key value.

With a bricks and mortar boutique being the eventual goal, with Danny spending his days there too, it’s hoped that customers who are familiar with the brand identity from web sales will meet him in person, learn about the brand’s hidden meaning and story, and have a strengthened connection with Enamour’d.

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